Transforming Community Engagement
What began as a small recreational cycling group in Quincy, Massachusetts has grown into something much more significant. Quincycles transformed from casual bike enthusiasts into a dedicated nonprofit organization promoting bicycle safety, community awareness, and giving local residents a powerful voice in shaping road infrastructure decisions that affect their daily lives.
As their mission expanded, so did their need for a digital platform that could truly serve their growing community. Small Actions Studio partnered with Quincycles to completely reimagine their online presence, creating a website that not only reflects their evolution but actively facilitates the community engagement that lies at the heart of their work.
News and Informing Community with Updates
When we began working with Quincycles, we discovered a surprisingly rich digital archive that told the story of over a decade of community advocacy and engagement. The organization had accumulated an extensive collection of blog articles dating back to 2013, detailed Google Map data documenting their previous ride activities, and comprehensive documentation of their advocacy milestones—from celebrating Quincy’s first bicycle lanes in 2013 to recent collaborations with city officials on transportation master planning.
Our team recognized this historical content as invaluable digital assets that needed careful preservation during the website migration process. Beyond the obvious SEO benefits of maintaining this established content library, these archives serve as powerful testament to Quincycles’ long-standing commitment to the community and their track record of creating meaningful change in Quincy’s transportation landscape.
Providing Language Options for Local Minority Groups
Asian Americans represent 30% of Quincy’s population—the largest concentration in Massachusetts. Recent cycling fatality data revealed a concerning pattern of accidents involving this demographic group. To better advocate for community safety and engagement, a comprehensive language toggle feature was implemented during the website redesign. This multilingual functionality enables Quincycles to effectively share critical cycling safety protocols with all residents while keeping the community informed about ongoing city hall discussions regarding street infrastructure improvements and transportation policy changes.
Setting Up Calendar and Saved Interactive Ride Maps
A critical requirement for Quincycles was implementing a calendar that could synchronize with their existing Google Calendar. This functionality addresses the organization’s need to effectively communicate important informational dates such as upcoming organizational meetings, scheduled community rides, and coordinated event promotions to their community members.
Google Maps was utilized years ago to track their ride events. The data was retained and is still used today to map out interesting routes around Quincy.
Results
The redesigned Quincycles website now serves as a true community hub—a place where individual cyclists connect, local voices are amplified, and collective action toward safer streets becomes not just possible, but inevitable. Through thoughtful design and strategic feature development, we’ve created a digital space that grows stronger with every community member who engages with it.